New ways of maximising the return on investment

To maximise return on investment (ROI) in Object Creation, clients are now looking to use this new way of working as a sales and marketing tool to get more exposure to their company, products and services.

This is being done in several ways. Some clients are hosting content on their website, but most are using dedicated BIM Object Hosting Services.

All our Objects are created to the requirements of our clients meaning they can be hosted on any platform and work to any standard.

Majenta are now able to offer a full end to end solution from Content Creation to Hosting, as we have a partnership with BIMObject.

Get the best results from Content Creation with BIMObject Hosting

As BIMObjects preferred UK Partner, Majenta have a very close relationship with the largest BIM content hosting platform in the UK and the World. We can create your products as BIM objects conforming with BIM Level 2 standards and then upload them onto the BIMObject site.

Alternatively, if you have created your own content, we will quality assure your models to ensure they meet BIMObject hosting requirements and show you how to upload them yourselves or we can do it for you.

Being the largest BIM hosting platform in the world, you are ensuring your products will be available to a large market of construction professionals ranging from Architects, Designers, Housebuilders, Contractors and Government Bodies.

Majenta will guide you through the process and ensure you gain as much from your subscription as possible. Whether that be enabling your products to meet larger markets, guidance on marketing strategy, establish workflow strategies in house for promoting these models and guidance on accessing the data behind the downloads to bring you closer to your customers.

Get in touch with one of our experts.

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BIMObject Services

The BIMobject Cloud is an internet based central database holding all BIM object information and BIM files.

The BIMobject Cloud is built in a way that we search engine optimise every product that is published on the portal since we use permalinks and every product gets a unique URL. The portal only contains products from real manufacturers, we don’t publish generic components or BIM components that represent products that are discontinued. We always work in close cooperation with every manufacturer.

The BIMobject Cloud also hosts branded web catalogues: Product Sites, that allow manufacturers to have their own branded site. Furthermore, all BIM objects can be used in social media like Facebook, Twitter, Pinterest and Houzz.

We also allow other building information portals to retrieve the objects through web services, both the possibility to query the server for an XML catalogue but also the ability to integrate the products as iframe’d BIMobject, this is called Channels.

BIManalytics Core is a pre-sales, business and marketing analytics tool to follow up on leads connected to downloads from the BIMobject® Cloud. It is a prospect and lead generator, an enabler for business matching, as well as a communication tool to engage with direct and indirect influencers.

Track downloads:

Every product downloaded from the BIMobject Cloud is tracked to record activity by user. BIManalytics Core collects all of the activities with building product manufacturers’ digital content hosted in the BIMobject Cloud, where the data is stored to enable various forms of analysis. The tool is able to sort, filter and present analytics from the database, and is defined as big data.
It has the flexibility to report over a wide variety of selections such as time periods, and has the ability to provide detailed information about which BIM systems that are being used in different countries, in order to assist the decision making for Building Product Manufacturers.

Leads view:

The aim is to provide sales staff with the means and information to engage and assess the value of sales opportunities, as a lead generation tool and complement to a CRM system. When using BIManalytics Core sales staff can communicate with professional BIM users and retrieve detailed information such as occupation and company.

For marketing teams:

BIManalytics Core enables marketing teams to analyse which marketing campaigns, products, sources, file formats and regions work best and offers the ability to measure the return on investment from their BIM content. Marketing teams can also aggregate reports directly from the tool into pdf files to show results.

BIManalytics Core local users can use the iPhone App, which offers a quick and easy way to directly access updates regarding leads and to evaluate and communicate with new leads and prospects. The App is free, but requires the sales representative to have a BIManalytics Core local subscription with a sales region set up by their BIManalytics Core administrator.

A BIMobject® Product Site is a microsite for building and interior product manufacturers. It enables manufacturers to create and maintain their digital product catalogue on their own website with the main focus on BIM objects. BIMobject Product Sites can be tailored to each manufacturers’ needs with an individual look and can be embedded into any web environment.

A BIMobject® Product Site is a microsite for building and interior product manufacturers. It enables manufacturers to create and maintain their digital product catalogue on their own website with the main focus on BIM objects. BIMobject Product Sites can be tailored to each manufacturers’ needs with an individual look and can be embedded into any web environment.

Example of BIM object

  • "We’ve really appreciated Majenta’s consultancy – they’ve been liaising with some of the large contractors who are now relatively advanced in BIM for help and feedback on what we’ve done and their response has been very positive."

    Chris Hinton

    Senior Technical Specialist
    University of Cambridge

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